French Dressing For The Pinoy

They say everything French is chic: Paris is considered a major fashion capital and the French have the most effortless and enviable sense of style. It's no wonder then that most fashion labels have roots in France, including the one-stop shop for men's fashion: Celio.

Founded by brothers Marc and Laurent Grosman, Celio began in France in 1985. After 23 years of high-fashion and high-quality pieces, it has now gained recognition for its accessible, relaxed and stylish masculine fashion. Celio perfectly marries style and substance. With its sportswear, casual and business collections, Celio provides males with fashionable choices that are practical, sensible and easy to wear.

With 600 stores in nearly 40 countries, Celio has nine branches in the Philippines since its entry seven years ago: Greenbelt 3, Shangri-La Plaza, Power Plant Mall, TriNoma Mall, Robinsons Galleria, Gateway Mall, Mall of Asia, Alabang Town Center and Ayala Center Cebu. Suyen Corporation, the same force behind local retail powerhouses like Bench and Human, was awarded a franchise for the French male brand -- Celio's first franchisee outside Europe.

True to its French roots, Celio keeps up with the latest fashion trends, while retaining a classic and defined elegance. Celio's cuts, colors and materials are timeless -- staples in any male closet -- yet they're also fashion-forward, with trends incorporated in the details of key pieces. Celio divides its collections according to trends in four key markets.

Essential Sportswear is the true core business of the brands: jeans, linen trousers and T-shirts for the perenially laid-back dude who wants his style sense to come trouble-free and relaxed. Contemporary Casual is for the urban chic who are not afaid to test the style waters and experiment with new looks -- distressed denims with printed polo, perhaps? These style-setters are always on the hunt for new fashion thrills and are only too willing to try them all.

The young businessmen and yuppies also have a home at Celio. Authentic Business combines style, charm and seduction -- suits, shirts, and ties that mean business but also show a powerful style. And present in all these sections are the Celio accessories, with bags, belts, caps and underwear to add up.

French chic has never come easy for the Pinoy. Visit a Celio branch today for the crème de la crème of male fashion.

Taken from The Philippine Star